Blog

July is Kentucky Grown Cut Flower Month!

Marketing Strategies to Crush Mother’s Day Sales

Mother’s Day can be one of the most significant sales opportunities of the year for cut flower growers. With preparation and targeted marketing, you can position yourself to capture this high-value market window. Think through some of the marketing strategies below to crush your Mother’s Day sales. 

2026 Kentucky Fruit & Vegetable Conference Recap

This week, the Center for Crop Diversification team attended the 2026 Kentucky Fruit & Vegetable Conference in Bowling Green, Kentucky. This annual conference serves as the premier educational program for fruit, vegetable, and cut flower growers in Kentucky. With over a dozen educational tracks and more than 75 expert speakers, conference attendees had lots of great educational sessions to choose from. 

Advanced or On-Site Ticketing Considerations for Agritourism Operations

As agritourism season is in full swing, many agritourism operations contemplate whether advanced or on-site ticketing is better suited for them. Both avenues have advantages and disadvantages. Check out the pros and cons below.     Advanced Ticketing 

Choosing High Tunnel Crops: Revenue Basics

I recently helped lead a professional development workshop for NRCS and Extension personnel about how to use the new High Tunnel Resource Guide for Producers. Part of the workshop was about crop selection for high tunnels.

CCD Summer Fellows

As the school year approaches, we are bidding farewell and good luck to our 2025 Summer Fellows Lexi Gardner and Meghan Planck. We're so proud of the work they put in and what they accomplished. 

Think Before You TikTok, Part 2: Steps to Build a Strategy That Works 

Instagram Adds Reposts, Map, and New “Friends” Tab to Their Social Media Platform Learn about Instagram's latest August 2025 update features!

In Instagram’s latest update (August 06, 2025), new features were released to help social media users better connect with their friends on the app. The update includes a reposting feature, an Instagram map, and a new “Friends” tab in Reels. With these features, it’s easier for users to stay in touch through content they’re enjoying on Instagram.   Reposts 

Instagram Changes Can Have a Big Impact for Small Farms Instagram just made some big changes- which could make a big impact in your small business.

It seems like social platforms are ALWAYS changing- from the algorithm, to where things are located in the app, and everything in between. Most of these changes are small and don't make a HUGE impact. This update and subsequent benefits will only apply to you if you have an Instagram Business account. Not sure if you do? Check out this article to make sure your account is set to Business, not Personal.

Rooted in Story, Driven by Change: Agriculture Marketing Through the Eyes of a New Generation Why Farm Marketing Needs a New Narrative

Our CCD Summer Fellow, Meghan, walks through narrative storytelling as a form of marketing for farms.