News

Think Before You TikTok Will TikTok Help You Grow Your Farm?

TikTok has exploded in popularity, and agriculture hasn’t been left behind. In 2023, agriculture-related content on TikTok racked up over 23 billion views, and the platform contributed $24.2 billion to the U.S. GDP. With its short, fast-paced videos and massive reach, it’s easy to wonder: Should your farm be on TikTok?    The answer isn’t a simple yes or no. Instead, it depends on your goals, your audience, and your capacity. 

Instagram Changes Can Have a Big Impact for Small Farms Instagram just made some big changes- which could make a big impact in your small business.

It seems like social platforms are ALWAYS changing- from the algorithm, to where things are located in the app, and everything in between. Most of these changes are small and don't make a HUGE impact. This update and subsequent benefits will only apply to you if you have an Instagram Business account. Not sure if you do? Check out this article to make sure your account is set to Business, not Personal.

Like Price Reports? We need your HELP!

The UK Center for Crop Diversification has been reporting prices for nearly 25 years.

July is KY Grown Cut Flower Month The CCD is working with the Kentucky Horticulture Council to connect flower farmers to resources and to new customers through a month-long promotion of local flowers

KY Grown Cut Flower month is a month-long celebration of cut flower farms across the state of Kentucky. During the month, the Kentucky Horticulture Council will be featuring flower farms daily on the Kentucky Grown Cut Flower Promotion Facebook page.  

New Report by the Milken Institute: A Blueprint for Employer-led Food as Health Strategies

Rooted in Story, Driven by Change: Agriculture Marketing Through the Eyes of a New Generation Why Farm Marketing Needs a New Narrative

Our CCD Summer Fellow, Meghan, walks through narrative storytelling as a form of marketing for farms.

Takeaways from the NUEL Regional Conference Lessons from the 2025 National Urban Extension Leaders Conference

At the beginning of May, I attended the 2025 National Urban Extension Leaders Regional Conference in Durham, North Carolina. Collaboration lies at the heart of all extension work – urban and rural. At NUEL, I heard repeatedly about the impact of mutually beneficial partnerships, fostering connections, and relationship building. Here are takeaways from the NUEL Conference, specifically for folks like me (aka Extension-based Technical Assistance Providers). 

Expanding Dairy Systems: Oregon Field Study Check out this article for some helpful marketing tips!

In April, Camille Stevens visited Oregon with a few members of the Southeast Dairy Business Innovative Initiative team. While in Oregon, she attended the Oregon Dairy Industries conference and visited different farms to learn about the market opportunities and challenges they face. One of the main takeaways from the ODI conference was the idea of promoting the health and wellness of dairy products.    

A Collection of Marketing Tips for Farmers Market Vendors Check out these linked resources on various farmers market marketing tips!

With Farmers Market season in full swing, we wanted to quickly highlight some existing resources for you to use when you are thinking about elevating your presence at the farmers market. Resources are broken down into various categories.

Drip Irrigation & Why You Need It Deliver water and nutrients right to the root zone.

Let’s Talk Irrigation (Yes, Really)  Look, I know irrigation is literally the last thing any of us want to hear about right now, especially considering the recent weather. But if there’s one thing I know about Kentucky weather, it’s that no two weeks are ever the same. Flooding this week? That could easily turn into two months of no rain.