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Echinacea

Key Requirements

Land Low to Medium
Labor High
Capital Medium

Take the HortBizQuiz to see how much Land, Labor, and Capital you have for your operation.

Markets

  • Garden Centers
  • Florists

Pests & Disease

Weeds are the greatest threat to field production. Echinacea is a poor competitor with other plants, thus weed management is critical, especially during the first year. Disease with potential to cause serious crop losses include aster yellows and Sclerotinia crown and stem rot.  

$10000 Cost per Acre

Costs and returns are presented as estimates. They will vary based on your farm and markets.

$9125 Returns per Acre

Costs and returns are presented as estimates. They will vary based on your farm and markets.

Challenges

  • Seed germination in Echinacea species can be difficult, so direct field-seeding crops do not usually result in adequate crop stands.  
  • The level of management for container-grown nursery plants is significantly higher than in field production.  

Opportunities

  • Producers could enter wholesale markets selling to retail garden centers and other retailers, as well as wholesaling to nurserymen, landscapers, and possibly landscape nurseries.  
  • Echinacea plants can be field-grown for herbal or ornamental use, or container-grown for ornamental use.