What Can the CSA Innovation Network Do for Your Farm? Part 2: Give Your Marketing a Leg Up
The first part of this news series introduced the CSA Innovation Network, a partnership supporting CSA programs of all kinds. With trainings, tools, and idea-sharing spaces, the network helps CSA growers learn from each other.
Today, we explore how the CSA Innovation Network supports CSA growers' marketing efforts. The network helps farmers save time and boost engagement with easy marketing resources.
Learn Best Practices From Experienced Farmers
CSA farmers know that promoting a CSA program presents unique challenges. Customers may be unfamiliar with the acronym or uncomfortable with the payment model. Fortunately, the CSA Innovation Network unites growers learning from each other’s experience. Their resources highlight farmers tackling brand awareness, customer retention, and employer partnerships creatively. Marketing topics include:
Farmers can join the CSA Marketing Facebook Discussion Group to trade tips with other farmers.
Get a Head Start on Next Year’s CSA Marketing
Fall is perfect for renewal marketing because summer CSA customers still have the season's bounty fresh in their minds. The CSA Innovation Network gives farmers simple ways to ask CSA customers to sign up again. Their 2026 CSA Renewals Guide includes editable templates for emails, flyers, social media, and more. Farmers add their own branding before deploying the assets in their marketing campaigns.
The 2026 Renewals Guide templates can be found here. Consider customizing the templates and planning your own renewal campaign next month!
To discuss CSA innovations on your farm, contact Annie Scott, CCD Extension Associate, at annie.scott@uky.edu.