Results from Pricing Survey for Kentucky Cut Flower Growers

This summer, the UK Center for Crop Diversification surveyed Kentucky cut flower growers to gain insight into the pricing of 10 selected Kentucky-grown cut flowers across direct-to-consumer and intermediated market channels. Ideally, this information will support Kentucky’s cut flower growers in pricing their products for direct-to-consumer and intermediated markets, support an efficient and responsive cut flower marketplace for insurance by collecting price data that has historically been difficult to collect, and guide future investments in cut flower-related initiatives.  

This research survey is part of a larger Risk Management Education Project titled “Real Problems in Risk Management for Specialty Crops and Cut Flowers,” funded through the Southern Extension Risk Management Association.  

The data presented in this price report reflects the survey responses submitted by the survey participants from July 23 through August 31, 2026. Out of the 68 total responses collected, 34 of the responses were usable and complete.  

The following graphical elements are presented in the price report.

• Table 1: Average Price per Stem for Direct-to-Consumer Market Channels
• Table 2: Average Price per Stem for Intermediated Market Channels
• Stacked Bar Chart: Percentage of 2025 Sales in Direct-to-Consumer & Intermediated Market Channels
• Stacked Bar Chart: Growth Experienced Over the Last Three Years
• Pie Chart 1: Number of Years Selling Any Farm Products (food, value-added products, etc.) Through Any Commercial Market Channel
• Pie Chart 2: Number of Years Growing Cut Flowers for Commercial Sale Through Any Market Channel

View the Price Report here: Direct-to-Consumer and Intermediated Pricing Survey for Kentucky Cut Flower Growers: RESULTS

We are excited about the results from the first iteration of our survey. We will continue collecting cut flower pricing data throughout the project's duration. You can check out our other price reporting tools here: Regional Farmers Market & Produce Auction Price Data.

Project Team:

Alexis Sheffield | alexis.sheffield@uky.edu   

Brett Wolff | brett.wolff@uky.edu 

Savannah L. Columbia | savannah.columbia@uky.edu 

Dr. Tim Woods | tim.woods@uky.edu 

Please contact Savannah with questions or comments related to this price report.