A Collection of Marketing Tips for Farmers Market Vendors Check out these linked resources on various farmers market marketing tips!
With Farmers Market season in full swing, we wanted to quickly highlight some existing resources for you to use when you are thinking about elevating your presence at the farmers market. Resources are broken down into various categories.
Display Tips
This series of short videos from the Center for Crop Diversification goes over basic display tips- let these videos inspire you to try something different this year!
https://youtu.be/XuD38FrXbp4?si=X5-lne2j8Tnp6Cm9
Designing your Farmers Market booth webinar from Cultivating Success Idaho
https://www.youtube.com/watch?v=bmI0g5lEDjg
Farmers Market Displays from Mississippi State Cooperative Extension
https://www.youtube.com/watch?v=Nkb6uQJOOLA
Farmers Market Tips & Tricks on Product Placement & Display from Anchored Market Adventures
https://www.youtube.com/watch?v=ofPm7zQBSYI
Sampling
Sampling Best Practices Guide from University of Kentucky
The Power of Providing Samples video from Center for Crop Diversification
Telling Your Story
Digital Marketing: Sharing your Story to Support Your Farm Business (Community Alliance with Family Farmers)
We center storytelling as a catalyst for connection and transformational change for land stewards and mission-oriented entities by co-creating effective and powerful creative services to support our partners in their marketing and communication efforts - a key component of a successful business model. Brands are more than logos and websites. They are the relationship with customers, a place where supporters can gather and rally to connect with the work, with the team, and with one another. A strong brand becomes the symbol of the movement to represent the change the work is achieving. Building a brand is the fuel that powers a business ability to scale its impact, increase awareness, be economically sustainable, and realize the vision long term.
https://youtu.be/_GIiGTZjXD8?si=bBLEqej9-kkSnXv2
Pricing
Farmers Market Pricing Strategies: Balancing Customer Appeal and Profitability from KCARD
Pricing your products at the farmers market can feel like a balancing act—you want to attract customers while ensuring your efforts remain profitable. Here are a few key steps to help you determine fair and competitive prices.
https://www.kcard.info/news2/farmers-market-pricing-strategies
Kentucky Farmers Markets Price Reports https://ccd.uky.edu/pricereports/kyfm
Values-based marketing tips
This publication from the University of Nevada Cooperative Extension Service has a whole host of ideas for different ways to market your product- whether you are trying to appeal to an audience that is drawn to organic or the local food movement.