2022-2024 Farmers Market Price Averages Now Available A new publication to help direct marketers with pricing
Winter is a great time to reflect back on the year, what worked, what didn't, and how we might improve things in 2025. If you're a farmers market vendor, it's also a good time to consider your pricing approach and think about how you might price items differently in the year to come.
Hot off the presses, our 2022-2024 Farmers Market Price Average report considers the prices for 17 different crops at Kentucky Farmers markets.
How to use this report:
- Consider the costs and benefits of a given crop
- Compare the pros and cons of selling at farmers markets
- Evaluate opportunities and drawbacks of selling at larger farmers markets
- Identify critical gaps in product availability to identify opportunities
- Weigh your prices against others in the state
- Compare these prices with your costs of production
- Make an informed decision about the benefits/costs of season extension for the farmers market
How NOT to use this report
- As a prescription for the right price for a given product
- To set your prices without considering your costs
- As a guarantee that demand exists for a product
- As a substitute for in-depth market research
- As anything other than a piece of supplementary information as you are setting prices and determining what to grow and market