2022-2024 Farmers Market Price Averages Now Available A new publication to help direct marketers with pricing

Winter is a great time to reflect back on the year, what worked, what didn't, and how we might improve things in 2025. If you're a farmers market vendor, it's also a good time to consider your pricing approach and think about how you might price items differently in the year to come. 

Hot off the presses, our 2022-2024 Farmers Market Price Average report considers the prices for 17 different crops at Kentucky Farmers markets. 

How to use this report:

• Consider the costs and benefits of a given crop 
• Compare the pros and cons of selling at farmers markets 
• Evaluate opportunities and drawbacks of selling at larger farmers markets 
• Identify critical gaps in product availability to identify opportunities 
• Weigh your prices against others in the state 
• Compare these prices with your costs of production 
• Make an informed decision about the benefits/costs of season extension for the farmers market

How NOT to use this report 

• As a prescription for the right price for a given product 
• To set your prices without considering your costs 
• As a guarantee that demand exists for a product 
• As a substitute for in-depth market research 
• As anything other than a piece of supplementary information as you are setting prices and determining what to grow and market