About Meghan
- Marketing & Psychology Double Major
- Spring of 2026
- Consumer Psychology, Narrative Marketing, Content Strategy, and Social Media
- Carlisle, KY
Meghan Planck is a marketing and psychology double major passionate about consumer psychology, narrative marketing, content strategy, and social media. An outgoing and creative individual, she loves designing content and campaigns that connect with people through storytelling. This summer, she is the Marketing Fellow for the University of Kentucky Center for Crop Diversification, creating outreach materials for specialty crop producers. Meghan is also a Youth Mentor with College Mentors for Kids, a Recruitment Counselor for UK Panhellenic, and an active participant in campus philanthropic events like Greek Sing and Bring It On, which raises money for Make-A-Wish and The Nest. She is a member of the Psychology Student Association and enjoys projects that combine creativity, community, and leadership. Outside of school and work, she enjoys spending time with friends, reading, journaling, painting, and curating playlists.
About Meghan's Work
Over the summer, Meghan contributed to a variety of CCD projects, including writing newsletter articles on narrative marketing and social media strategies, conducting background research for publications, developing a presentation, and creating social media campaigns like Crop Talk Tuesday to highlight diverse specialty crops and engage the community. She also prepared pre- and post-event summaries, added photos to the photo library, and created social media posts for the field days she attended.
She participated in three farm field days: the OAKS Field Day in Lexington, KY, at Zach Selby’s Dreamtime Gardens; the Hazelfield Cut Flower Field Day in Wheatley, KY; and the Blossom Hill Flower Farm Field Day in Greensville, KY, where she also delivered a presentation titled “23 Actionable Social Media Marketing Tips.”
In addition to the field days, Meghan developed three educational worksheets for the Marketing for All 3.0 program. She created “Color Your Story” (Modules 1 & 2) to guide farmers in defining their personal story, identifying their ideal customer, and developing a meaningful visual brand identity.
She designed a Canva Cheat Sheet (Module 3) to help farmers create a consistent, professional brand using Canva, including tips on color palettes, fonts, templates, and design principles. She also drafted an Online Presence Checklist (Module 4) to help farmers audit and improve their Google Business Profile and website usability. For all three worksheets, Meghan enhanced the materials using Canva templates, making them visually appealing and easy to follow for farmers.
Writing and Presentation
On June 20, 2025, Meghan published a newsletter article titled “Rooted in Story, Driven by Change: Agriculture Marketing Through The Eyes of a New Generation” on the CCD blog. The article explored the importance of narrative marketing in agriculture, emphasizing how farmers can use storytelling to connect with consumers, communicate values, and build trust. Meghan provided a practical five-step guide for farms to define their “why,” share authentic stories, and create meaningful engagement with their audience.
https://ccd.uky.edu/news/think-you-tiktok
On July 29, 2025, Meghan published the first article in a two-part series titled “Think Before You TikTok: Will TikTok Help You Grow Your Farm?” The article explored the potential benefits and limitations of using TikTok for agricultural marketing, including brand visibility, storytelling, and public outreach. Meghan highlighted factors such as audience fit, time commitment, and sales expectations, providing farmers with guidance on whether the platform aligns with their goals and marketing strategy.
https://ccd.uky.edu/news/think-you-tiktok-part-2-steps-build-strategy-works
On August 14, 2025, Meghan published the second article in her TikTok series, “Think Before You TikTok, Part 2: Steps to Build a Strategy That Works.” This article provided a step-by-step guide for farms to create intentional and sustainable TikTok strategies, covering goal-setting, audience research, content planning, engagement techniques, and analytics. Meghan emphasized practical ways to maintain consistency, connect with viewers meaningfully, and leverage TikTok as a creative marketing tool.
Meghan authored an extension publication titled “Selling the Story: How Narrative Marketing Helps Specialty Crop Farmers Win Customers,” which is currently under review. In the publication, she explores narrative marketing and consumer behavior, drawing on scientific studies from her annotated bibliography to demonstrate how storytelling can strengthen farm branding, customer engagement, and sales. The work emphasizes the importance of authenticity, relatability, and values-driven marketing, providing actionable strategies for specialty crop farmers to connect with their audiences and build meaningful customer relationships.
Meghan delivered a presentation titled “23 Actionable Social Media Marketing Tips” at the Blossom Hill Field Day in Greenville, KY, attended by around 25-30 participants. The presentation highlighted five key components of effective social media marketing: Purposeful Posting, Color Theory, Visual Strategy, Audience Insight, and Narrative Storytelling, emphasizing how each contributes to building an authentic and engaging online presence. Attendees provided positive feedback, asking questions about the importance of showcasing real-life farm moments and maintaining authenticity, to which Meghan explained that being personable and relatable helps customers connect with a farm’s story, fostering trust and encouraging engagement and sales.